School of Design

School of Design

Bachelor (License) in


This UGOC program authorized you to work in the fields of graphic design, from visual identity to illustration and print multimedia.

This training will help you understand the process of communication and work in designing and creating effective visual messages. It will also allow you to develop, implement and manage projects of graphic design and visual communication. She will perform you in creating signs, images and figures for purposes of conceptual or informational presentation. You will be led to different means of visual expression (drawing, typography, photography, illustration, computer graphics, video, etc.) taking into account the technical requirements of their own. You will be introduced to semiotics and semantics of signs and images, as well as concepts and visual communication models. You will learn the history and current trends in art and design and you will evaluate the plastic qualities, the semantic value and the cultural and social significance of visual achievements.


Develop a sense of illustration and shapes. Organizational data. Be open to technology. Be creative and have the keen sense of aesthetics. User at its discretion pictorial language and organization. Capable of patience and work under pressure. Enjoy working in a team and cooperate.


Training in Graphic Design at the UGOC opens employment opportunities in various fields related to your field of study. It prepares you to practice the profession of graphic designer, but also art director, project manager or even leader of your own design studio. You will be able to work in the publishing world as a designer or an illustrator and in the middle of institutional design or advertising. You will also be able to solve the problems of visual identification of institutions and companies and to analyze and create interfaces, especially for the Web.



Advertising Graphic Artist

Graphic Designer

Advertising Designer

Art Director

Project Manager Graphic Illustrator


Advertising Agencies

Companies with advertising and graphic communication services

Self-study multimedia production Companies

Opening senior programs

This led to baccalaureate graduate studies, including visual arts and multimedia design.


All requirements must be met when undertaking the program.

  • The applicant must meet the following conditions:
  • Be 18 years or older.
  • Hold a high school diploma (Bac II) or its equivalent.
  • Having left school early.

Applicants presenting a combination of education and relevant experience deemed equivalent to that required of the holder applicant may be eligible as a result of the analysis of the file.

The program is limited enrollment; the number of places is very limited.

Selection criteria

The application is analyzed on the basis of the quality of academic record.


In undertaking its program, the student must acquire, from the first session, a portable computer equipped with a number of software, allowing the applicant to undertake the course of his research. Proficiency in basic computer functions and common software is essential. Introductory courses to specialized software are offered outside the program.

Knowledge of French

The student admitted to the ED must comply with the provisions relating to the application of the Policy on the use of French at the University GOC.

Non-francophone candidate

The candidate whose language of instruction in primary and secondary education is not the French must demonstrate a minimum level of knowledge of the French language. His skills in written French will be assessed on arrival and, where applicable, a patch French courses could be added to its journey.



Bachelor (Licence) in Graphic Design (B.A.C.)

This page presents the official version of the program.

The University G.O.C. reserves the right to change the content without notice.


DES – Graphic design

DES1009          Design graph: digital editing process

DES1610           Atelier 1: graphic design and practical foundations

DES1611            Design graph: Basic Elements

DES3505          Directed project in graphic design

DES6017           Graphic design methodology

DES6903          Master class in graphic design

DES6907          Master class in graphic design: poster

DES6916           Master class in graphic design: social poste

School Design Tracking Program – (69 credits)


DES-1008D – Graphic design: digital implementation (3 credits)


This course gives the student the tools to design and implement projects in graphic design from different applications and IT tools. For the purpose of integration of practical and theoretical notions of workshop sessions are planned.

OF-1610 – Workshop 1: Foundations and practice graphic design (6 credits)


For the implementation of fundamental principles such as the perception of shapes and colors, the main laws of Gestalt, the plan’s anatomy notions, principles of organization and composition, color theory, etc l workshop on the fundamentals and graphic design practices is expected to introduce the student to explore various approaches ideation and conceptualization in graphic design

DES-1611- Graphic design: fundamentals (3 credits)


This course introduces the fundamental theories and principles essential to the visual design graphic design projects such as the theories of visual perception, the main laws of Gestalt, the plan’s anatomy notions, the principles of organization of the space and composition, color theory, etc. The course also presents the concepts and theories related to typography, to the organization of information and readability.

DES-1612 – Image generation: drawing (3 credits)


Through this course the student continues to practice drawing from observation, critical to mapping. He deepened his knowledge of different levels sketch, appropriate techniques and concepts associated with the sketch (lines, shading, values, composition).

OF-1009 – Graphic Design: Process and digital editing (3 credit)


This course presents the principles and practices associated with the production and management of complex projects in graphic design. Specifically, the course reviews the proper techniques used in production.

OF-1620 – Workshop 2: typography (6 credits)


This workshop gives the student the means to design and implement visual communication projects the typographic treatment (printed or digital). It enables students to apply concepts related to typography and the fundamental principles of graphic design.

DES-1621 -Design and human factors (3 credits)


This course tries to establish a link between art and the human, the latter being at the heart of design, both as a designer and as a receiver-user-reader. This course places the center of the debate in its psychological and social dimension. In addition, not only other factors governing human behavior are taken into account but also the examination of human communication principles that influence the design.

DES-1623 – Interface Design User Experience (3 credits)


This course introduces the expertise that is the complex interface design. Study of processes, tools and recommendations. The interface designer to ensure the quality and value of the user experience. Historical landmarks. Presentation interface users. Emergence and foundations of the concepts of usability, utility and acceptability. Impact and role of emotion on the user experience. Concepts of experience and interaction on the individual and social. Open to emerging concepts in the field of user experience.

DES-2630 – Photography: research, creation and Production (3 credits)


This course gives the student a broad range of skills in digital photography. It helps students to acquire and consolidate the concepts and theories of photographic language. The course also leads the student to a strong culture of the photographic image with its history, its evolution and its practitioners.

DES-2611 – Interface and interactivity (3 credit)


This course allows the student to enter the body of rules and principles governing the interface. Understand both to interpret, apply and explain to a client or prospective employee is essential. This course presents these rules and principles based on various kinds and objects of the interface through theoretical and historical markers (computers, Internet, and Web technologies).

DES-2612 – Image generation: graphical representation (3 credits)


This course introduces the various stages of abstraction / reduction to the sign (pictogram, sign systems and information visualization). Design and layout graphical representations of abstract data (statistics, scientific data, databases). Development of diagrams, networks, maps, etc., bringing together the logical and formal qualities specific to this type of images in different specific contexts, both for print and for the Web (dynamic mode).

DES-2613 – Workshop 3: publishing design (6 credits)


This workshop addresses the practice of publishing design. For the design of various projects (brochure, catalog, book, magazine printed or digital), students are encouraged to reflect on its conceptual approach in order to improve its ability to offer innovative and effective communicative solutions. The student learns to deal with a set of logistical constraints (budget, schedule) and technical (printing, paper types, binding modes, shaping and digital technology).

DES-2623 – Branding and Image (3 credits)


This course addresses one of the important concepts in marketing, brand. He is trying to understand the role of a brand and its importance in our western consumer society. He also learns all the ideas and steps that governing the creation of corporate brands, products or services, the concept of positioning to identity, through the strategy.

DES-2624 -Workshop 4: Information Visualization (6 credits)


This workshop introduces the student to information visualization process. For an elaborate and rigorous design process, the student applies the concepts related to typography, to the graphic representation and basic principles in graphic design. Educational activities prepare students for specific tasks, such as analysis of mandate, the study of user context data analysis and design in this field. For the same communicative problem, several innovative solutions are required.

DES-3504 – Professional Practice (3 credit)


This course introduces to project management in graphic design. It familiarizes students with the financial, legal and ethical professional practice. Main topics: starting a business, accounting, quotations, contracts and pricing, copyright, ethics, professional associations, etc.

DES-3611 – Workshop 5: Interface Design (6 credits)


This workshop introduces the student to the Web interface design process centered on the user. It passes through the phases of analysis of the needs and context, design, prototyping and evaluation. Educational activities prepare students for specific tasks mandated to the analysis, the study of users and contexts of use, task analysis, functional analysis (interaction), the creation of components of interface, the application of evaluation methods. The various analyzes and methods provide data underlying the design strategies.

DES-3621 – Workshop 6: Strategy and Branding (6 credits)


This workshop introduces the student to complete creation and development process of a visual identity of corporate brand, product or service: understanding of the competitive environment, strategic brand positioning, general attributes and individuals, socio-psychological profile of the typical consumer, graphics, components hierarchy, visual development platform.
Special Requirements of the Program (27 credits)

DES-2001 – Semiotics of the functional image (3 credits)

This course emphasizes learning about “reading and writing images that speak.” It helps develop the critical ability through the use of appropriate grids.

DES-2004 – Signs, imagination and Culture (3 credits)

This course embraces a more interdisciplinary approach and explores some principles of semiotics in relations between sign, imagination and culture. The imaginary acts as an interface between us and the world. It shapes our cultures, our societies, our ways to create, to think, to share and communicate through signs. How we construct meaning in the Internet age and social networks? Are exposed among other signs of the concepts, meanings, semiosis, representation, media, interpretation, semiosphere. Various semiotic processes are analyzed using various media, digital still image devices.

DES-2106 -Advertising Image (3 credits)


This course aims to introduce students to the design and implementation of effective images according to the specific objectives of advertising. It aims to ensure the control of the components of the advertising image and to generate synergy between the visual and textual elements of an advertising message. The student will be required to adapt these concepts to various print and electronic distribution media used in advertising.

DES-2300 – Edit Illustration (3 credits)


This course allows for illustrations related texts. The student will be able to choose the texts chosen for their diversity: literary fiction, stories, children’s literature, etc. Reflection on the relation picture / text, etc. Modes of expression chosen depending on the audience and the play mode.

DES-3104 – Graphical summary (3 credits)


Workshop This course covers the design and layout of graphic compositions from a proposed theme as a subject. Consideration of space, proportion, structure, rhythm, shape, contrast, similarities, values and color. Integration of a typographic element.

DES-3107 – Approaches, processes and design methods (3 credits)


This course introduces the student to the different approaches and philosophies of design that have been ongoing since the 1960s, including the English school of design methods, UCD and UX. It also aims to present different design approaches and an integrator model of the design concept. Finally, different methods and techniques associated with each of the major stages of design are presented (methods and technical documentation and planning, exploration, ideation, exploration, analysis and assessment)

DES-3300 – Topical Illustration (3 credits)


This course allows the student to make illustrations chains reflecting a stance in relation to events and news related phenomena. It Familiarize with the symbolic approach. Theoretical contribution of visual semiotics and rhetoric of the image

DES-3301 – Illustration: exploration (3 credits)


This course allows the student to make illustrations chains using the individuality of the illustrator. It also focuses on the development of language, style and techniques. The report will favor reflections speech / communication.

DES-3302 – Packaging Design


Packaging is an important function, it promotes the attraction. This course enables students to acquire the necessary concepts specific to the design and production of packaging, both structurally and communicative that chart. It addresses the product positioning concepts of branding and competition. The student will design innovative and efficient packaging in the context of sustainable development and ethics.

DES-3303 – Signage and spatial orientation


This course allows the student to acquire concepts related to organizing and processing information strategies to facilitate communication and interaction of individuals with the environment, next to the rating. It also aims to integrate the human dimension, referring to complementary disciplines, including through research in cognition and perception in environmental psychology. From projects, students are required to design functional visual systems that meet the needs of individuals in situation of research in various environments while contributing to the affirmation of the identity and inventory functions.

DES-3304 – Social Design


This course covers the following concepts: problematic issues, research methods, interference with the environment, and creative approaches ideation related to graphic design project in their social connotation and contextual integration; aspects inherent to the social impact of graphic design; types of investment graphic designer, and ethical responsibility of the graphic designer

DES-3505 – Project directed in graphic design


Specific project from a program developed by the student and specifying its own interest field. Prior to registration, the student must have submitted a project description in accordance with the detailed arrangements and have an authorization signed by the teacher who accepts the management.

DES-4033 – Research methods and design analysis


This seminar presents the main methods and procedures for collecting, processing and analyzing data, and is useful methodologies to design research. These methodological tools are most widely presented in the context of broad approaches which they originate. Qualitative approaches are particularly discussed. In the end, the study of research methodologies allows the student to refine his plan specifying its research issues and problems facing the most appropriate treatment methods.

* Unofficial list, not exhaustive and subject to change.


Course Information
  • Course Id:DES
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